After graduating at the prestigious Berlin design school ESMOD, Julia Heuse founded her eponymous fashion label on graduating in 2006. The label was born in the back room of an art gallery on Torstrasse in Berlin`s bustling art district Mitte.
Channeling her respective influences into a menswear and womanswear label continues to strike a balance between commercial and conceptual, classic and avant-garde and mixes glamour with a unique Berlin street style. Her design challenges conventionality – such as boxy oversized cuts or draped fabrics in both her designs for woman and men – but, importantly, the creations are also flattering. Many of the materials have been tie-dyed, bleached, moonwashed or aged to create different effects. The fabrics in the collections have an interesting impact as they reflect the urban lifestyle at best. Tough, dirty and sometimes vamped up.